:root{--ink:#101925;--pale:#f0f3f8}button,input,select,textarea{font:inherit}button{cursor:pointer}.brand-lockup{display:flex;align-items:center;gap:20px}.brand-lockup:hover{text-decoration:none}.brand-byline{font-size:13px;border-left:1px solid var(--line);padding-left:18px;color:var(--muted)}.hero{padding-bottom:64px}.hero-layout{display:grid;grid-template-columns:1.4fr 1fr;gap:70px;align-items:center;padding-top:30px}.hero h1{font-size:clamp(52px,6vw,92px);margin:0 0 30px;line-height:1.01}.hero h1 em{white-space:nowrap}.hero-copy>p{font-size:21px;margin-bottom:25px}.button{border-radius:100px}.hero-work-link{display:block;font-size:15px;width:fit-content;margin-top:22px}.hero-work-link span{margin-left:15px}.hero-portrait{position:relative;isolation:isolate;margin:20px 16px 10px 0;transform:rotate(3deg)}.hero-portrait:before{content:"";position:absolute;inset:-16px 14px 12px -16px;border:1px solid #8fa3f8;border-radius:46% 46% 24px 24px;z-index:-1;transform:rotate(-7deg)}.hero-portrait img{width:100%;aspect-ratio:.83;object-fit:cover;object-position:48% center;border-radius:46% 46% 24px 24px}.hero-portrait figcaption{position:absolute;bottom:22px;left:-35px;right:22px;background:var(--acid);color:var(--ink);border-radius:16px;padding:17px 25px;transform:rotate(-3deg);box-shadow:0 10px 40px #111a2714}.hero-portrait figcaption strong{display:block;font-size:23px;letter-spacing:-.03em}.hero-portrait figcaption span{font-size:14px}.portrait-label{position:absolute;right:-34px;top:28%;writing-mode:vertical-rl;font-size:12px;letter-spacing:.06em;text-transform:uppercase}.brand-band{overflow:hidden}.brand-band>.wrap{padding-block:16px;font-size:23px}.brand-band span{white-space:nowrap}.brand-band span:nth-child(even){color:var(--acid);opacity:1}.service-grid article{border-radius:18px;padding:24px;background:#f2f5fa;border-top:0;transition:background .25s,transform .25s}.service-grid article:hover{transform:translateY(-5px);background:#e8eefc}.service-grid .number{color:var(--blue)}.service-grid .service-link{margin-top:25px;font-size:15px;font-weight:600;width:fit-content;border-bottom:1px solid}.featured-case{border-radius:28px;overflow:hidden;position:relative;background:linear-gradient(120deg,#1339ed,#1125ad)}.role-tags{display:flex;flex-wrap:wrap;gap:7px;margin:25px 0}.role-tags span{font-size:12px;border:1px solid #7184f5;padding:5px 10px;border-radius:100px;line-height:1.4}.case-story h3{font-size:42px}.big-number{font-size:clamp(100px,11vw,150px)}.case-result{border-left-color:#566fee}.case-result p{font-size:13px}.case-pair{gap:24px}.case-pair article{border:0;padding:30px;border-radius:24px;background:white}.case-pair h3{font-size:33px}.small-result strong{font-size:42px}.evidence-detail{margin-top:18px;color:#586270;font-size:13px}.evidence-detail summary{cursor:pointer;width:fit-content;text-decoration:underline;text-underline-offset:3px}.evidence-detail p{margin:12px 0 0;font-size:13px}.evidence-detail a{text-decoration:underline}.evidence-detail[open]{padding-bottom:5px}.impact-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:30px;padding:35px;border-radius:24px;background:var(--acid)}.impact-strip strong{display:block;font-family:'Manrope',sans-serif;font-weight:500;letter-spacing:-.06em;font-size:44px;line-height:1.1}.impact-strip span{display:block;font-size:16px;line-height:1.4;margin-top:10px}.impact-strip p{font-size:12px;margin:10px 0 0;line-height:1.5;color:#445125}.about{grid-template-columns:1fr 1.1fr;gap:70px}.about-statement{background:var(--ink);color:#fff;border-radius:28px;padding:42px 35px;min-height:480px;display:flex;flex-direction:column;justify-content:space-between}.about-statement .eyebrow{font-size:13px;color:#b6c5ff}.about-statement>p{font-family:'Manrope',sans-serif;font-size:clamp(27px,3vw,42px);letter-spacing:-.05em;line-height:1.45;margin:35px 0}.about-statement em{font-family:Georgia,serif;color:var(--acid);font-size:1.13em}.about-disciplines{font-size:14px;border-top:1px solid #4b5463;padding-top:24px;color:#d0d9e5}.about-copy h2{font-size:46px}.writing-panel{display:grid;grid-template-columns:1fr 1.6fr;gap:55px;border-top:1px solid var(--line);padding-top:40px;margin-top:0;margin-bottom:85px}.writing-panel h3{font-size:31px}.writing-panel p{font-size:18px}.writing-panel .text-link{font-size:15px}.credits{padding-top:85px;padding-bottom:80px;background:#edf2fc}.credits-heading{display:flex;align-items:end;justify-content:space-between;gap:25px;margin-bottom:30px}.credits-heading h2{font-size:46px}.credits-heading p{max-width:590px;margin:18px 0 0;font-size:16px;color:var(--muted)}.carousel-controls{display:flex;gap:8px}.carousel-controls button{width:46px;height:46px;border-radius:50%;border:1px solid #b4bfd1;background:transparent;font-size:22px;line-height:1}.carousel-controls button:hover{background:var(--blue);color:white}.carousel-controls button:disabled{opacity:.3;cursor:default}.credits-track{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:thin;scrollbar-color:#193bf2 #dce4f3;padding:2px 0 18px}.credit{flex:0 0 270px;scroll-snap-align:start;border-radius:20px;border:1px solid #d3dcec;background:white;padding:28px 23px;display:flex;flex-direction:column;min-height:172px}.credit strong{font-family:'Manrope',sans-serif;font-weight:700;font-size:24px;line-height:1.2;letter-spacing:-.04em;margin-bottom:22px}.credit span{font-size:13px;color:#526077;margin-top:auto;line-height:1.45}.credits-footnote{font-size:12px;color:var(--muted);margin:22px 0 0}.process{border-radius:36px 36px 0 0}.contact-layout{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:start}.contact h2{font-size:76px}.contact-intro{font-size:19px;max-width:430px;margin:30px 0}.contact .email-link{font-size:22px;gap:30px;width:fit-content}.contact .email-address{font-size:13px;color:#dce2ff;margin-top:12px}.inquiry{background:#fff;color:var(--ink);padding:30px;border-radius:24px;margin-top:24px}.inquiry h3{font-size:24px;margin-bottom:10px}.inquiry .form-note{font-size:14px;color:var(--muted);margin-bottom:20px}.inquiry label{display:block;font-size:14px;font-weight:600;margin-top:18px}.inquiry input,.inquiry select,.inquiry textarea{display:block;width:100%;border:1px solid #b5c0d3;padding:12px;border-radius:10px;background:#fff;color:var(--ink);font-size:16px;line-height:1.5;margin-top:6px}.inquiry textarea{min-height:112px;resize:vertical}.inquiry .button{border:0;width:100%;margin-top:22px;max-width:none}.inquiry .form-status{font-size:13px;min-height:22px;margin:14px 0 0;color:#435168}.brief-fallback{margin-top:12px;font-size:14px;text-decoration:underline;display:inline-block}.inquiry .privacy-note{font-size:12px;margin-top:15px;margin-bottom:0;color:#5c6778}.site-header nav a,.text-link,.credit{transition:color .2s,background .2s}.motion-enabled .reveal{animation:reveal-in .7s ease-out both}@keyframes reveal-in{from{opacity:.6;transform:translateY(16px)}to{opacity:1;transform:translateY(0)}}
@media(max-width:1100px){.hero-layout{gap:40px}.hero h1{font-size:6.8vw}.hero-portrait figcaption{left:-20px}.brand-byline{display:none}.hero-copy>p{font-size:19px}.hero-portrait img{aspect-ratio:.78}.about{gap:40px}.contact-layout{gap:35px}.contact h2{font-size:68px}.case-story h3{font-size:35px}}
@media(max-width:700px){.hero-layout{grid-template-columns:1fr;gap:40px;padding-top:12px}.hero h1{font-size:clamp(43px,10.5vw,70px);line-height:1.06}.hero h1 br{display:initial}.hero h1 em{white-space:normal}.hero-copy>p{font-size:19px}.hero .button{margin-top:0}.hero-work-link{display:inline-block;margin-left:14px;margin-top:18px}.hero-portrait{width:min(85%,360px);margin:0 auto 25px}.hero-portrait img{aspect-ratio:1}.hero-portrait figcaption{left:-18px;right:18px;bottom:18px;padding:12px 18px}.hero-portrait figcaption strong{font-size:21px}.portrait-label{right:-26px;font-size:11px}.brand-band>.wrap{font-size:16px;gap:9px}.brand-byline{display:block;font-size:12px}.brand-lockup{gap:17px}.service-grid article{padding:25px;margin-bottom:16px}.featured-case{border-radius:22px;padding:26px}.case-story h3{font-size:33px}.role-tags span{font-size:12px}.big-number{font-size:110px}.case-pair article{padding:25px}.case-pair article+article{margin-top:20px}.case-pair h3{font-size:30px}.small-result strong{font-size:36px}.impact-strip{grid-template-columns:1fr;padding:28px;gap:24px}.impact-strip>div+div{border-top:1px solid #b9cc5c;padding-top:23px}.impact-strip strong{font-size:46px}.about-statement{min-height:350px;padding:30px}.about-statement>p{font-size:33px}.about-copy h2{font-size:39px}.writing-panel{grid-template-columns:1fr;gap:8px;margin-bottom:60px}.credits{padding-block:60px}.credits-heading{display:block}.credits-heading h2{font-size:38px}.carousel-controls{margin-top:25px}.credit{flex-basis:245px}.contact-layout{grid-template-columns:1fr;gap:12px}.contact h2{font-size:65px}.inquiry{padding:24px;margin-top:22px}.inquiry .button{font-size:15px}.process{border-radius:24px 24px 0 0}.writing-panel h3{font-size:30px}}
.hero-portrait img{height:auto;object-position:76% center}.artist-case{display:grid;grid-template-columns:1fr 1.5fr;gap:40px;margin-top:25px;padding:35px;border:1px solid #c6d1e2;border-radius:24px}.artist-case h3{font-size:38px;margin-bottom:0}.artist-case p{font-size:17px}.artist-case .case-type{font-size:13px}.artist-case .text-link{font-size:15px}
.engagement-note{font-size:15px;color:var(--muted);max-width:920px;margin:30px 0 0}
.audience-options{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-bottom:32px;align-items:start}.audience-options details{padding:17px 18px;border:1px solid #cbd6e8;border-radius:14px;background:#fff}.audience-options summary{font-size:14px;font-weight:600;cursor:pointer}.audience-options p{font-size:15px;line-height:1.6;margin:14px 0 0;color:var(--muted)}@media(max-width:950px){.audience-options{grid-template-columns:repeat(2,1fr)}}@media(max-width:420px){.audience-options{grid-template-columns:1fr;gap:8px}.audience-options details{padding:14px 16px}}
.portfolio-proof{margin-top:24px;border-top:1px solid #c6d1e2;padding-top:22px;font-size:15px}.portfolio-proof summary{cursor:pointer;font-weight:600}.portfolio-proof figure{margin:20px 0 0}.portfolio-proof img{width:100%;height:auto;border-radius:16px}.portfolio-proof figcaption{font-size:13px;line-height:1.6;color:var(--muted);margin-top:12px;max-width:850px}.artist-case .source-note{font-size:13px;color:var(--muted)}
@media(max-width:700px){.artist-case{grid-template-columns:1fr;gap:20px;padding:26px}.artist-case h3{font-size:32px}}
@media(prefers-reduced-motion:reduce){*,*:before,*:after{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

/* Verified performance and scalable collaborator model. */
.results-showcase{margin-top:40px}.results-heading{display:grid;grid-template-columns:1.2fr 1fr;gap:40px;align-items:end;margin-bottom:24px}.results-heading h3{font-size:34px;line-height:1.14;letter-spacing:-.045em}.results-heading>p{font-size:16px;color:var(--muted);max-width:470px;margin:0 0 2px}.reel-results{display:grid;grid-template-columns:1fr 1fr;gap:24px}.reel-card{padding:32px;border-radius:24px;background:white;border:1px solid #ccd6e6;min-width:0}.reel-lead{background:#111d32;color:#fff;border-color:#111d32}.reel-platform{display:flex;justify-content:space-between;gap:15px;font-size:11px;letter-spacing:.035em;line-height:1.5;text-transform:uppercase;color:#53627b}.reel-lead .reel-platform{color:#c4d2ff}.reel-card h4{font-family:'Manrope',sans-serif;font-size:28px;line-height:1.17;letter-spacing:-.04em;font-weight:500;margin:26px 0}.reel-views{display:flex;align-items:baseline;gap:14px;margin:0!important}.reel-views strong{font-family:'Manrope',sans-serif;font-size:clamp(37px,4.7vw,63px);font-weight:500;letter-spacing:-.065em;line-height:1.1}.reel-views span{font-size:15px;color:#53627b}.reel-lead .reel-views span{color:#c4d2ff}.metric-meter{height:7px;border-radius:8px;background:#e1e8f5;margin:20px 0 25px;overflow:hidden}.metric-meter span{display:block;height:100%;border-radius:8px;background:var(--blue)}.reel-lead .metric-meter{background:#31405c}.reel-lead .metric-meter span{background:var(--acid)}.reel-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:15px;margin:0}.reel-stats>div{display:flex;flex-direction:column-reverse;gap:5px;min-width:0}.reel-stats dd{font-family:'Manrope',sans-serif;font-size:25px;letter-spacing:-.04em;margin:0}.reel-stats dt{font-size:12px;color:#53627b}.reel-lead .reel-stats dt{color:#c4d2ff}.reel-card .reel-context{font-size:13px;line-height:1.6;margin:25px 0 15px;min-height:42px;color:#53627b}.reel-lead .reel-context{color:#d5dced}.reel-card .text-link{font-size:14px}.reel-lead .text-link{color:var(--acid)}.result-method{font-size:12px!important;line-height:1.7;color:var(--muted);margin:18px 0 0}.account-results{margin-top:22px;border:1px solid #ccd6e6;border-radius:18px;background:#fff}.account-results summary{cursor:pointer;padding:22px 24px;font-size:16px;font-weight:600}.summary-period{float:right;font-size:11px;font-weight:400;letter-spacing:.05em;color:var(--muted);margin-top:3px}.account-results-body{padding:0 24px 25px}.account-results-body>p{font-size:15px;color:var(--muted);max-width:820px}.account-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:24px 0}.account-grid article{padding:24px;background:#f1f5fc;border-radius:16px;min-width:0}.account-big{display:block;font-family:'Manrope',sans-serif;font-size:55px;font-weight:500;letter-spacing:-.05em;line-height:1.1}.account-big+span{display:block;font-size:14px;margin-top:5px}.account-bar{height:6px;border-radius:10px;background:#dae3f4;margin-top:20px;overflow:hidden}.account-bar>span{display:block;height:100%;background:var(--blue);border-radius:10px}.account-grid dl{margin:20px 0;display:grid;gap:8px}.account-grid dl>div{display:flex;justify-content:space-between;gap:15px;font-size:13px}.account-grid dd{margin:0;font-weight:600}.account-grid a{font-size:14px;border-bottom:1px solid}.account-results .source-note{font-size:12px;margin-bottom:0}.social-links{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}.social-links a{font-size:13px;padding:9px 13px;border:1px solid #c0ccde;border-radius:100px;line-height:1.4;text-decoration:none}.social-links a:hover{background:var(--blue);color:white;border-color:var(--blue)}.team-model{display:grid;grid-template-columns:1fr 1.6fr;gap:55px;padding:35px;border-radius:24px;background:#f0f4fb;margin-top:-15px;margin-bottom:55px}.team-model h3{font-size:31px;line-height:1.2}.team-model p{font-size:17px}.team-model .eyebrow{font-size:12px}.team-capabilities{display:flex;flex-wrap:wrap;gap:8px}.team-capabilities span{font-size:12px;border:1px solid #c4d0e2;border-radius:100px;padding:7px 10px}
@media(max-width:700px){.results-heading{grid-template-columns:1fr;gap:12px}.results-heading h3{font-size:29px}.reel-results{grid-template-columns:1fr;gap:18px}.reel-card{padding:24px}.reel-platform{font-size:10px}.reel-card h4{font-size:27px;margin-top:22px}.reel-views strong{font-size:54px}.reel-stats{gap:10px}.reel-stats dd{font-size:24px}.reel-card .reel-context{min-height:0}.account-results summary{padding:20px;font-size:15px}.summary-period{float:none;display:block;margin:8px 0 0 17px}.account-results-body{padding:0 20px 20px}.account-grid{grid-template-columns:1fr;gap:14px}.account-grid article{padding:22px}.team-model{grid-template-columns:1fr;gap:10px;padding:26px;margin-top:0;margin-bottom:40px}.team-model h3{font-size:29px}}
@media(max-width:360px){.reel-views strong{font-size:43px}.reel-platform{flex-direction:column;gap:5px}.reel-stats dd{font-size:21px}.reel-stats dt{font-size:11px}}

.hwp-case{background:#fff;border-color:#ccd6e6;margin-top:30px}.hwp-case h3{font-size:32px;line-height:1.16;letter-spacing:-.04em}.hwp-case .hwp-line{font-family:Georgia,serif;font-style:italic;font-size:24px;line-height:1.3;margin:24px 0 0;color:#193bf2}@media(max-width:700px){.hwp-case h3{font-size:29px}.hwp-case .hwp-line{font-size:23px}}

/* Current audience cards: editable text, no social embeds or tracking widgets. */
.market-intro{font-size:19px;max-width:880px;color:var(--muted);margin:0 0 28px}.audience-options{grid-template-columns:repeat(3,1fr)}.platform-statement{border-top:1px solid #c4cfe0;padding-top:20px;margin-top:28px}.platform-statement>span{display:block;font-size:12px;color:var(--muted);margin-bottom:12px}.platform-statement strong{display:block;font-family:Manrope,Arial,sans-serif;font-size:28px;line-height:1.22;letter-spacing:-.035em;font-weight:500}.audience-case{display:grid;grid-template-columns:1fr 1fr;margin-top:32px;border:1px solid #c6d1e2;border-radius:28px;overflow:hidden;background:#fff}.audience-story{padding:38px}.audience-story h3{font-size:38px;margin-bottom:18px}.audience-story p{font-size:17px}.audience-story .case-type{font-size:12px}.audience-story .audience-headline{font:italic 29px/1.3 Georgia,serif;color:var(--blue);margin-bottom:24px}.audience-display{position:relative;isolation:isolate;overflow:hidden;padding:38px;background:#162bf2;color:white;display:flex;flex-direction:column;justify-content:center}.audience-display:before{content:'';position:absolute;z-index:-1;width:350px;height:350px;border:1px solid #ffffff26;border-radius:50%;right:-170px;top:-130px;box-shadow:0 0 0 45px #ffffff08,0 0 0 90px #ffffff06}.metric-kicker{font-size:11px;letter-spacing:.09em;text-transform:uppercase;font-weight:600;line-height:1.6}.audience-number{display:block;font:500 clamp(84px,8.2vw,116px)/1.1 Manrope,Arial,sans-serif;letter-spacing:-.075em;color:var(--acid);margin-top:24px}.audience-unit{font-size:25px}.metric-date{font-size:12px;margin:26px 0 12px;color:#e3e8ff}.metric-caption{font-size:13px;max-width:340px;color:#e3e8ff;margin-bottom:0}.metric-history{border-top:1px solid #ffffff45;margin-top:22px;padding-top:16px;font-size:12px}.metric-history summary{font-size:13px;cursor:pointer;font-weight:500}.metric-history p{margin:13px 0 0;line-height:1.6;color:#e3e8ff}.network-case{display:grid;grid-template-columns:1.2fr 1fr;gap:50px;margin-top:28px;padding:38px;border-radius:26px;background:#e6ecf6}.network-case h3{font-size:34px;margin-bottom:14px}.network-case p{font-size:17px}.network-case .case-type{font-size:12px}.network-case .network-lead{font:italic 26px/1.3 Georgia,serif}.network-case .source-note{font-size:13px;color:var(--muted);margin-bottom:0}.network-scale{display:flex;flex-direction:column;justify-content:center;border-left:1px solid #c0ccdf;padding-left:38px}.network-scale>strong{font:500 85px/1.12 Manrope,Arial,sans-serif;letter-spacing:-.065em;color:var(--blue);margin-top:15px}.network-scale>span:not(.metric-kicker){font-size:17px}.network-scale>p{font-size:12px;color:#465773;margin:20px 0 0}.network-scale .text-link{font-size:13px;align-self:start}.executive-case{background:white}.executive-case h3{font-size:30px;line-height:1.3}.executive-case .case-type{font-size:12px}
@media(max-width:950px){.audience-options{grid-template-columns:repeat(2,1fr)}.audience-story,.audience-display{padding:28px}.network-case{gap:30px;padding:30px}.network-scale{padding-left:28px}}
@media(max-width:700px){.market-intro{font-size:17px}.audience-case,.network-case{grid-template-columns:1fr}.audience-story,.audience-display{padding:27px}.audience-story h3{font-size:32px}.audience-story .audience-headline{font-size:27px}.audience-number{font-size:92px}.network-case{padding:27px;gap:25px}.network-case h3{font-size:30px}.network-scale{border-left:0;border-top:1px solid #bfcbe0;padding:25px 0 0}.network-scale>strong{font-size:78px}.executive-case h3{font-size:27px}}
@media(max-width:420px){.audience-options{grid-template-columns:1fr}.audience-number{font-size:86px}.audience-story,.audience-display{padding:24px}}

.series-secondary{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:28px}.series-secondary strong{display:block;font:500 clamp(23px,2.3vw,31px)/1.2 Manrope,Arial,sans-serif;letter-spacing:-.035em}.series-secondary span{font-size:13px;color:#e2e7ff}.series-method{margin-top:20px;border-top:1px solid #7280f8;padding-top:16px}.series-method summary{font-size:13px;cursor:pointer}.series-method p{font-size:12px;margin-top:12px!important}.case-result .big-number{font-size:clamp(70px,7.5vw,104px)}@media(max-width:700px){.case-result .big-number{font-size:90px}.series-secondary strong{font-size:29px}}@media(max-width:360px){.case-result .big-number{font-size:76px}.series-secondary strong{font-size:25px}}

.faq-section{padding-block:65px}.faq-list{max-width:900px;margin-left:auto}.faq-list details{border-top:1px solid #c6d1e2;padding:22px 0}.faq-list details:last-child{border-bottom:1px solid #c6d1e2}.faq-list summary{font:500 20px/1.5 Manrope,Arial,sans-serif;cursor:pointer;padding-right:15px}.faq-list p{font-size:17px;color:var(--muted);margin:18px 0 0;max-width:800px}@media(max-width:700px){.faq-section{padding-block:50px}.faq-list summary{font-size:18px}}

.secondary-audience{display:flex;align-items:baseline;gap:14px;border-top:1px solid #ffffff45;padding-top:18px;margin-top:24px}.secondary-audience strong{font:500 35px/1.2 Manrope,Arial,sans-serif;letter-spacing:-.045em}.secondary-audience span{font-size:13px;color:#e3e8ff}@media(max-width:700px){.secondary-audience{flex-wrap:wrap;gap:4px 12px}}

/* Revision 8: proof, focused work browsing, and a reviewable inquiry. */
[hidden]{display:none!important}
.hero-copy>p{max-width:39rem;font-size:1.18rem;line-height:1.6}
.brand-byline{display:block;font-size:.875rem}
.proof-rail{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;padding-block:38px 28px;border-bottom:1px solid var(--line)}
.proof-rail>div,.proof-rail>a{padding-right:20px;display:flex;flex-direction:column;justify-content:center}
.proof-rail>div,.proof-rail>a:not(:nth-child(4)){border-right:1px solid var(--line)}
.proof-rail strong{font:600 clamp(1.9rem,3.4vw,3.1rem)/1.15 Manrope,Arial,sans-serif;letter-spacing:-.055em;color:var(--blue)}
.proof-rail span{font-size:.875rem;line-height:1.5;margin-top:10px;color:var(--muted)}
.proof-rail>p{grid-column:1/-1;font-size:.8125rem;color:var(--muted);margin:0;padding-top:2px}
.proof-rail>p a{text-decoration:underline;text-underline-offset:3px;margin-left:6px}
.work-filters{display:flex;flex-wrap:wrap;gap:10px;margin:-10px 0 28px}
.work-filters button{border:1px solid #bcc7d7;border-radius:100px;padding:12px 19px;color:var(--ink);background:transparent;font-size:.9375rem;line-height:1.4;min-height:46px;transition:background .18s,color .18s}
.work-filters button:hover{background:#e0e7f5}
.work-filters button[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:#fff}
.service-link{display:inline-flex;align-items:center;gap:12px;line-height:1.5}
.prepared-brief{margin-top:12px;padding-top:22px;border-top:1px solid #d3dcec}
.prepared-brief h4{font:600 1.25rem/1.3 Manrope,Arial,sans-serif;margin:0 0 16px;letter-spacing:-.025em}
.inquiry .prepared-brief label{font-size:.875rem;font-weight:500;color:var(--muted)}
.inquiry .prepared-brief textarea{background:#f4f7fc;min-height:260px;color:var(--ink);font-size:.9375rem}
.brief-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}
.inquiry .brief-actions .button{margin:0;width:auto;flex:1 1 auto;min-height:48px;padding:13px 17px;font-size:.875rem;gap:12px;border-radius:100px;text-align:center}
.inquiry .brief-actions .primary{flex-basis:100%;justify-content:center}
.secondary{background:transparent;color:var(--ink);border:1px solid #a7b4c8!important;justify-content:center}
.secondary:hover{background:#eef2fa}
.brief-help{font-size:.8125rem;line-height:1.6;color:var(--muted);overflow-wrap:anywhere;margin:16px 0 0}
.inquiry .form-status{font-size:.875rem}
.service-grid .number,.role-tags span,.team-capabilities span,.reel-platform,.reel-stats dt,.social-links a,.credit span{font-size:.875rem}
.reel-platform{letter-spacing:0;text-transform:none}
.site-header{gap:20px}
@media(max-width:1100px){.brand-lockup{gap:12px}.brand-byline{padding-left:12px;font-size:.8125rem}.site-header nav{gap:25px}}
@media(max-width:700px){.hero-copy>p{font-size:1.0625rem}.site-header>.brand-lockup{width:100%;justify-content:space-between}.brand-byline{border:0;padding-left:0;font-size:.9375rem}.proof-rail{gap:18px 14px;padding-block:28px 24px}.proof-rail>div,.proof-rail>a{padding-right:10px}.proof-rail strong{font-size:clamp(1.5rem,5.6vw,2.1rem)}.proof-rail span{font-size:.8125rem}.proof-rail>p{font-size:.75rem;line-height:1.6}.proof-rail>p a{display:inline-block;margin-left:0}.work-filters{margin-top:0;gap:8px}.work-filters button{font-size:.875rem;padding:10px 14px}.inquiry{padding:24px}.hero-portrait{max-width:360px}.portrait-label{display:none}}
@media(max-width:360px){.proof-rail{grid-template-columns:1fr 1fr}.proof-rail>div{grid-column:1/-1;border-right:0!important;padding-bottom:14px;border-bottom:1px solid var(--line)}.proof-rail>div strong{font-size:1.8rem}.proof-rail>p{padding-top:0}.work-filters button{font-size:.8125rem;padding-inline:12px}}

.tiktok-result{display:grid;grid-template-columns:1fr 1.25fr;gap:44px;margin-top:24px;padding:34px;border:1px solid #ccd6e6;border-radius:24px;background:#fff}.tiktok-result h4{font:500 32px/1.17 Manrope,Arial,sans-serif;letter-spacing:-.045em;margin:16px 0 24px}.tiktok-result .reel-views strong{color:var(--blue)}.tiktok-result .reel-stats{margin-top:24px;padding-top:20px;border-top:1px solid var(--line)}.tiktok-result .source-note{font-size:12px;line-height:1.7;color:var(--muted);margin:22px 0 0}
@media(max-width:700px){.proof-rail{grid-template-columns:repeat(2,minmax(0,1fr))}.proof-rail>div{grid-column:auto;border-bottom:0;padding-bottom:0;border-right:1px solid var(--line)!important}.proof-rail>a:nth-child(2){border-right:0}.proof-rail strong,.proof-rail>div strong{font-size:clamp(1.8rem,7.5vw,2.5rem)}.tiktok-result{grid-template-columns:1fr;gap:24px;padding:24px}.tiktok-result h4{font-size:29px}.tiktok-result .reel-views{flex-wrap:wrap;gap:8px}.tiktok-result .reel-views strong{font-size:54px}}

/* Portfolio overview stays in the original strategy/storytelling/production strip. */
.portfolio-proof{grid-template-columns:1fr 1fr 1.25fr}.portfolio-proof>a:last-of-type{border-right:0}.portfolio-proof>a:last-of-type strong{font-size:clamp(1.8rem,3vw,2.7rem)}.portfolio-method{grid-column:1/-1;font-size:.8125rem;color:var(--muted)}.portfolio-method summary{cursor:pointer}.portfolio-method p{line-height:1.7;max-width:950px}.featured-case .organic-positioning strong{display:block;color:var(--acid);margin-bottom:6px}
@media(max-width:700px){.portfolio-proof{grid-template-columns:1fr 1fr}.portfolio-proof>a:last-of-type{grid-column:1/-1;border-top:1px solid var(--line);padding-top:20px}.portfolio-proof>a:last-of-type strong{font-size:1.75rem}.portfolio-proof>div{border-bottom:0}.portfolio-proof>a:nth-child(2){border-right:0}}

/* Series-wide results precede individual examples. */
.minimum-label{font-size:14px!important;margin:14px 0 0!important}.series-secondary strong{font-size:clamp(19px,2.1vw,27px)}.series-platforms .reel-views strong{font-size:clamp(48px,5.3vw,72px)}.series-platforms .reel-stats{grid-template-columns:1fr 1fr}.series-platforms .reel-stats dd{font-size:29px}.series-platforms .source-note{font-size:13px;line-height:1.6}.reel-lead .source-note{color:#c4cfee}.series-platforms .reel-platform{flex-wrap:wrap;gap:10px}.series-platforms .reel-platform span:last-child{font-size:12px}.graphics-result{display:grid;grid-template-columns:1fr 1.25fr;gap:44px;background:#e7edff;border-radius:24px;margin-top:24px;padding:34px}.graphics-result h4{font:500 32px/1.17 Manrope,Arial,sans-serif;letter-spacing:-.04em;margin:16px 0 20px}.graphics-result p{font-size:15px;line-height:1.65}.graphic-views{display:block;font:600 64px/1.1 Manrope,Arial,sans-serif;color:var(--blue);letter-spacing:-.05em}.graphics-result span{display:block;font-size:15px;margin-top:10px}.impression-note{border-block:1px solid var(--line);padding:26px 0;margin-top:30px;display:flex;align-items:baseline;flex-wrap:wrap;gap:10px 16px}.impression-note>strong{font:600 32px/1.2 Manrope,Arial,sans-serif;color:var(--blue)}.impression-note>span{font-size:16px}.impression-note>p{flex-basis:100%;font-size:13px;color:var(--muted);line-height:1.7;margin:0}.selected-examples{margin-top:24px}.selected-examples>summary{cursor:pointer;font-size:15px;padding-block:14px}.selected-examples .reel-results{margin-top:14px}.selected-examples .result-method{margin-bottom:24px}
@media(max-width:700px){.graphics-result{grid-template-columns:1fr;padding:24px;gap:24px}.graphics-result h4{font-size:29px}.graphic-views{font-size:54px}.series-platforms .reel-views{flex-wrap:wrap;gap:10px}.series-platforms .reel-views strong{font-size:56px}.series-platforms .reel-stats dd{font-size:26px}.series-secondary strong{font-size:23px}}

/* Revision 10: concise leads with accessible, expandable detail. */
.read-more{margin:18px 0 12px;border-top:1px solid #ccd5e1;padding-top:13px;font-size:14px;line-height:1.65}.read-more>summary{cursor:pointer;font-weight:600;line-height:1.5;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:15px}.read-more>summary::-webkit-details-marker{display:none}.read-more>summary:after{content:'+';font-size:23px;font-weight:400;line-height:1}.read-more[open]>summary:after{content:'−'}.read-more>summary:focus-visible{outline:2px solid currentColor;outline-offset:5px}.read-more p{font-size:14px!important;line-height:1.7;margin:13px 0!important}.read-more a{font-size:13px}.featured-case .read-more{border-color:#ffffff50;color:#eff1ff}.featured-case .read-more p{color:#eff1ff}.featured-case .role-tags{margin-top:22px;margin-bottom:22px}.case-story .text-link{margin-top:18px}.reel-lead .read-more{border-color:#ffffff4d}.reel-card .read-more .reel-stats{margin-top:18px}.service-scope{margin-top:22px}.graphics-detail{padding:20px 0;margin-top:22px}.graphics-detail .graphics-result{margin-top:20px}.about-copy .read-more{margin-bottom:24px}.recognition-section{padding-top:30px;padding-bottom:85px}.recognition-heading{margin-bottom:26px}.recognition-heading h3{font-size:clamp(29px,3.4vw,43px);line-height:1.2;letter-spacing:-.04em}.recognition-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.recognition-grid article{padding:25px 26px;border:1px solid #d3dcea;border-radius:20px;background:#f6f8fc}.recognition-mark{font-size:12px;font-weight:600;color:var(--blue)}.recognition-grid h4{font-size:23px;line-height:1.25;letter-spacing:-.03em;margin:20px 0 10px}.recognition-grid article>p{font-size:14px;color:var(--muted);min-height:44px;margin:0}.recognition-grid .read-more{margin-bottom:0}.network-scale>.read-more{width:100%;font-size:13px}.network-scale>.read-more p{font-size:13px!important}.series-method{max-width:100%}.series-method p{max-width:100%}.case-result{justify-content:flex-start;padding-top:40px}.case-result .minimum-label{margin-top:15px}.case-result>.series-method{margin-top:22px}.series-secondary{margin-top:24px}.result-label{line-height:1.35}.featured-case{align-items:start}.results-heading>p{max-width:400px}.reel-card{padding:30px}.reel-card h4{font-size:29px}.reel-platform{font-size:11px}.reel-views{margin:28px 0}.reel-context{font-size:15px}.tiktok-result{padding:28px 30px}.tiktok-result h4{font-size:29px}.hwp-case .team-capabilities{margin-top:20px}.impression-note p{font-size:12px}.recognition-grid .read-more summary{font-size:13px}
@media(max-width:700px){.recognition-grid{grid-template-columns:1fr}.recognition-grid article{padding:24px}.recognition-grid article>p{min-height:0}.recognition-grid h4{margin-top:14px}.recognition-section{padding-bottom:55px}.case-result{padding-top:28px}.reel-card{padding:25px}.tiktok-result{padding:25px}.read-more p{font-size:14px!important}.reel-platform{font-size:10px;gap:10px}.recognition-grid{gap:15px}}

.archive-titles{padding-left:19px;margin:15px 0}.archive-titles li{margin:8px 0;font-size:14px;line-height:1.5}.archive-titles a{font-size:inherit}.network-scale .metric-kicker{letter-spacing:.07em}

/* LUCIR: the founder's independent editorial platform. */
#lucir{scroll-margin-top:110px}.lucir-art{display:block;margin:-4px -4px 25px;border:1px solid #e5e1d9;border-radius:12px;overflow:hidden}.lucir-art img{display:block;width:100%;height:auto;aspect-ratio:1200/630;object-fit:contain}.lucir-case .case-type{font-size:14px}.lucir-case>p{font-size:17px;line-height:1.65}.lucir-case .lucir-history{font-size:15px;color:#465773}.lucir-links{display:flex;flex-wrap:wrap;gap:14px 24px;margin-top:22px}.lucir-links .text-link{font-size:15px}.founder-lucir{font-size:17px;margin:24px 0 18px}.footer-lucir a{text-decoration:underline;text-underline-offset:4px}@media(max-width:700px){.lucir-art{margin:0 0 24px}.site-header nav{gap:13px}#lucir{scroll-margin-top:90px}}